Are you tired of throwing money into marketing activities without knowing if they're paying off? Let's talk about the one magic formula that can help you make sense of your marketing budget - the Return on Marketing Investment (ROMI). ROMI is the ultimate performance measure that helps you calculate the...
WHAT ARE THE ADVANTAGES OF GLOBAL DIVERSIFICATION AND WHO BENEFITS FROM IT?
Have you ever heard of the word “do not keep all your eggs in one basket?” This is what most developed countries all over the world like Canada, the United States of America are all doing and that is simply what global diversification means. Global diversification is an investment strategy in...
HOW EDUCATION HELPED ME EARN MORE DURING THE COVID-19 PANDEMIC
If there is anything this COVID-19 period taught us, it is that we need to make more investments for ourselves. Ever since this COVID-19 pandemic started, a lot of people lost their jobs, schools had to shut down and we were left with not much to do. After all, these...