Are you tired of throwing money into marketing activities without knowing if they're paying off? Let's talk about the one magic formula that can help you make sense of your marketing budget - the Return on Marketing Investment (ROMI). ROMI is the ultimate performance measure that helps you calculate the...
5 Reasons Why You are Stuck at Your Job
At some point in your career, you are likely to be stuck at your job. Being stuck at your job is one of the reasons why the job economy isn’t getting better. To improve the job economy and prevent you from being stuck at some point in your career journey,...
How To Deal With Dissatisfied Customers
A dissatisfied customer is one who feels a business did not provide a product or service as expected. Customer dissatisfaction happens when your product or service falls beyond your customer's expectations or has many shortcomings. 2 Major Reasons for Customer Dissatisfaction 1. Not knowing the customer’s expectations. 2. Not meeting...
Why User Experience Research is Essential to Business Growth and Success
Nigeria has over 96 million people with access to tech, yet the full potential of tech isn’t being accessed by a majority. Have you ever dreamed of working in Tech without knowing how to code? Keep on reading In Tech, there are lots of jobs and technical skills that don’t...
Is Artificial Intelligence Replacing Your Job?
This question has been asked by employees and business owners for decades now, with quality research and knowledge, we can finally answer that question. Will Artificial intelligence replace your job? This article will answer that question by explaining what is AI, the usefulness of AI, which jobs can AI replace,...
How to Make Sales Outreach More Effective With Video Prospecting
Having unanswered emails and calls are a few of a sales manager’s or a sales representative’s worst nightmares as it affects the success of the company’s sales outreach. Using video prospecting for Sales Outreach is one of the most efficient ways to ensure sales outreach success Sales outreach is reaching...
Top 3 Things To Consider While Applying For Remote Jobs
A lot of people considered the idea of remote jobs due to social distancing when COVID 19 happened, but nowadays, social distancing isn’t the only reason why people want to work remotely. People have actually seen the perks to working remotely and the news has spread that working remotely is...
HOW TO GET MENTORS THAT WILL HELP YOU IMPROVE YOUR CAREER GROWTH
A mentor is someone who guides another person(a mentee) through experience by offering advice, building trust, listening, and responding to questions and concerns of their mentees. To be a mentor, an individual must be engaged, aware of the needs and concerns of their mentees, authentic, and reliable. Characteristics Of A...
THE INTERACTIONS BETWEEN SALES AND MARKETING
Despite the fact that sales and marketing are clearly two separate roles within a business, their responsibilities sometimes overlap and they must work together to achieve the company's objectives. What is this relationship they have and how do they interact.? Marketing attracts leads and builds relationships with prospects by creating...
HOW DATA SCIENCE BECAME A LIFESTYLE
We all unconsciously live our lives as data analysts every day and we have probably never noticed. Do you try your solve problems daily or weekly using various research methods?Do you try to research the best way to commute to work?Do you develop or play games?Do you sample different websites...