Let the results speak See how my content, copy and marketing strategies turn ideas into impact Here’s a peek into how I help brands cut through noise, connect with real people, and convert. Each project below blends creativity, clarity, and conversion — backed by research, voice of customer data, and good ol’ storytelling.
Client: United Bank for Africa (UBA)
Client:
The Challenge:
UBA’s AI chatbot, Leo, had 4M+ users, but growth was stalling. They needed to drive fresh adoption in Africa, the UK, the USA, UAE, and France, while positioning Leo as a fast, secure, and easy banking solution.
What I Did:
I crafted an integrated content campaign to show how Leo simplifies digital banking. This included:
– Story-driven email sequences with compelling CTAs
– Rewritten landing pages with benefit-led headlines
– Social content, billboards & influencer collabs
– SEO optimization and internal engagement campaigns
The Result:
🚀 1M+ new users in 6 months
📈 20% adoption, 48% conversion rate
📣 50M+ impressions, 300% boost in engagement
Client Feedback:
“Esther delivers ROI with conviction. Her copy transformed engagement for Leo.” She also won the company an award for best Email Marketing
Client: WayMaker Digital
The Challenge:
As a fast-growing startup in the UK, US, and Africa, WayMaker needed to attract B2B clients and educate job seekers. Their dual focus meant building authority across two very different audiences.
What I Did:
I led content strategy and digital campaigns across platforms. This included:
– SEO blogs and eBooks for organic growth
– Email campaigns for lead nurturing
– Targeted ads and optimized landing pages
– Guest blogging, partnerships, and content PR
The Result:
📈 3,000% increase in engagement
🚀 2,000% jump in traffic, 400% rise in B2B leads
💰 1,200% sales growth, 750% spike in enrollments
Client Feedback:
“Esther made our growth feel effortless. Her copy drove real business.”
Client: Perie Mark
The Challenge:
After losing clients to the pandemic, Perie Mark had to reposition fast. Their goal: go virtual, reach global audiences, and win new clients across industries.
What I Did:
I developed a full-funnel marketing strategy that repositioned Perie Mark as a leader in virtual events. My work included:
– SEO content and rebranded messaging
– Email campaigns for new offers
– Social campaigns highlighting success stories
– Content collaborations and digital PR
The Result:
🌍 4000% surge in client inquiries
📱 2500% increase in engagement
📧 40% boost in email open rates
🌐 Global client acquisition unlocked
Client Feedback:
We were struggling to bounce back post-COVID, but Esther’s copy and strategy flipped the switch. She brought fresh ideas, understood our brand deeply, and her content made us sound like the leaders we are. Clients from around the world started reaching out, sales, visibility and engagement increased more than I could imagine, we revived my business,
— CEO, Perie Mark
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