Client: United Bank for Africa (UBA)Project Type: Ads, Emails, Social Media Marketing, SEO & Analytics, BrandingThe Challenge: UBA wanted to strengthen brand positioning and awareness while reinforcing customer trust and security. The goal was to show customers how much UBA valued them, promote safe banking practices, and encourage new account...
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From Empty Venues to Packed Screens: Perie Mark’s Virtual Event Success Story
Client: Perie Mark Project Type: Copy Ads, Email Writing, Content Writing & Blog Posts, Social Media Marketing, SEO & Analytics, Consulting & BrandingThe Challenge:After losing clients to the pandemic, Perie Mark had to reposition fast. Their goal: go virtual, reach global audiences, and win new clients across industries.What I Did:I...
Turning Content into Sales at WayMaker Digital
How storytelling, SEO, and strategy skyrocketed engagement, sales, and B2B inquiries by 3000% Client: WayMaker Digital Project Type: Copy Ads, Email Writing, Content Writing & Blog Posts, SEO & Analytics, Consulting & BrandingThe Challenge:As a fast-growing startup in the UK, the USA, and Africa, WayMaker needed to attract B2B clients...
Growing Leo, Africa’s first ChatBot to 1 Million New Users in 6 Months
Client: United Bank for Africa (UBA) Project Type: Copy Ads, Email Writing, Social Media Marketing, SEO & Analytics, Consulting & Branding The Challenge:UBA’s AI chatbot, Leo, had 4M+ users, but growth was stalling. They needed to drive fresh adoption in Africa, the UK, the USA, UAE, and France, while positioning...
WHY YOU ARE FAILING AS A WEB DEVELOPER
o one grows up becoming a website developer without studying and practising. Developers have gone through a lot of lessons, experiences and have made various mistakes. “Success is not final; failure is not fatal: It is the courage to continue that counts.”— Winston S. Churchill To become a great website...
THE BEST INVESTMENTS TO HAVE DURING THIS COVID-19 PANDEMIC
If there is anything this COVID-19 period taught us, it is that we need to make more investments for ourselves. Ever since this COVID-19 pandemic started, a lot of people lost their jobs, schools had to shut down and we were left with not much to do. After all, these...
TOP PRIORITIES FOR HR LEADERS FOR THE FUTURE OF WORK
HR Leaders, get prepared, the future of work is already here. The future of work is here, right now. Notice the changes in the business environment, the things that were stated to happen in the future of work are happening now, such as fully utilized remote and flexible work system,...
UPGRADE YOUR BUSINESS WITH DIGITAL MARKETING
Businesses all over the world have unconsciously applied digital marketing to their business and probably never understood its importance. Some businesses advertise their products and services on social media, some businesses use emails to communicate and market their products and services, and while some use influencers to market their products...