Client: Wema Bank
Project Type: Content Calendar, Press Releases, Social Media Copy, Community Management, Blogs & Articles
The Challenge:
Wema Bank wanted a festive campaign to drive engagement, grow transactions, and boost brand awareness during the holiday season.
What I Did:
I developed the “12 Days of Christmas” campaign, creating content across social media, email, blogs, and press releases. This included writing teasers, captions, managing community interactions, and supporting SEO to maximize reach and visibility.
The Results:
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₦48 million in deposits
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150,000 new accounts
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15% increase in active users
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2,100% social media engagement growth
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Weekly reach: 2M on Instagram, 2M on TikTok, 5M on Facebook, 1M on Snapchat
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Enhanced brand awareness and improved SEO performance
