Client: United Bank for Africa (UBA)
Project Type: Ads, Emails, Social Media Marketing, SEO & Analytics, Branding
The Challenge:
UBA wanted to strengthen brand positioning and awareness while reinforcing customer trust and security. The goal was to show customers how much UBA valued them, promote safe banking practices, and encourage new account openings, leveraging the emotional connection of Valentine’s season.
What I Did:
I crafted a storytelling-driven campaign that blended love, security, and financial trust. The campaign ran across social media, email marketing, and in-app messaging, using heartfelt copy, customer appreciation posts, and engaging visuals. I also emphasized safe banking tips to reinforce security while deepening customer trust.
The Results
UBA successfully positioned itself as a customer-centric, emotionally connected brand, proving that banking isn’t just about money but trust, security, and relationships. The campaign drove a 500% engagement increase, 120% boost in brand mentions, and 300% growth in new account sign-ups, reinforcing UBA’s reputation as a bank that truly values its customers
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