How storytelling, SEO, and strategy skyrocketed engagement, sales, and B2B inquiries by 3000%
Client: WayMaker Digital
Project Type: Copy Ads, Email Writing, Content Writing & Blog Posts, SEO & Analytics, Consulting & Branding
The Challenge:
As a fast-growing startup in the UK, the USA, and Africa, WayMaker needed to attract B2B clients and educate job seekers. Their dual focus meant building authority across two very different audiences.
What I Did:
I led content strategy and digital campaigns across platforms. This included:
– SEO blogs and eBooks for organic growth
– Email campaigns for lead nurturing
– Targeted ads and optimized landing pages
– Guest blogging, partnerships, and content PR.
The Result:
– 3,000% increase in engagement
– 2,000% jump in traffic, 400% rise in B2B leads
– 1,200% sales growth, 750% spike in enrollments
Client Feedback:
“Esther made our growth feel effortless. Her copy drove real business.”
“Want results like this? Let’s work.”
