Client: United Bank for Africa (UBA)
Project Type: Copy Ads, Email Writing, Social Media Marketing, SEO & Analytics, Consulting & Branding
The Challenge:
UBA’s AI chatbot, Leo, had 4M+ users, but growth was stalling. They needed to drive fresh adoption in Africa, the UK, the USA, UAE, and France, while positioning Leo as a fast, secure, and easy banking solution.
What I Did:
I crafted an integrated content campaign to show how Leo simplifies digital banking. This included:
– Story-driven email sequences with compelling CTAs
– Rewritten landing pages with benefit-led headlines
– Social content, billboards & influencer collabs
– SEO optimisation and internal engagement campaigns
The Result:
1M+ new users in 6 months
20% adoption, 48% conversion rate
50M+ impressions, 300% boost in engagement
Client Feedback:
“Esther delivers ROI with conviction. Her copy transformed engagement for Leo.” She also won the company an award for best Email Marketing
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