Businesses all over the world have unconsciously applied digital marketing to their business and probably never understood its importance. Some businesses advertise their products and services on social media, some businesses use emails to communicate and market their products and services, and while some use influencers to market their products...
Growing Leo, Africa’s first ChatBot to 1 Million New Users in 6 Months
Client: United Bank for Africa (UBA) Project Type: Copy Ads, Email Writing, Social Media Marketing, SEO & Analytics, Consulting & Branding The Challenge:UBA’s AI chatbot, Leo, had 4M+ users, but growth was stalling. They needed to drive fresh adoption in Africa, the UK, the USA, UAE, and France, while positioning...