If there is anything this COVID-19 period taught us, it is that we need to make more investments for ourselves. Ever since this COVID-19 pandemic started, a lot of people lost their jobs, schools had to shut down and we were left with not much to do. After all, these...
TOP PRIORITIES FOR HR LEADERS FOR THE FUTURE OF WORK
HR Leaders, get prepared, the future of work is already here. The future of work is here, right now. Notice the changes in the business environment, the things that were stated to happen in the future of work are happening now, such as fully utilized remote and flexible work system,...
UPGRADE YOUR BUSINESS WITH DIGITAL MARKETING
Businesses all over the world have unconsciously applied digital marketing to their business and probably never understood its importance. Some businesses advertise their products and services on social media, some businesses use emails to communicate and market their products and services, and while some use influencers to market their products...
Growing Leo, Africa’s first ChatBot to 1 Million New Users in 6 Months
Client: United Bank for Africa (UBA) Project Type: Copy Ads, Email Writing, Social Media Marketing, SEO & Analytics, Consulting & Branding The Challenge:UBA’s AI chatbot, Leo, had 4M+ users, but growth was stalling. They needed to drive fresh adoption in Africa, the UK, the USA, UAE, and France, while positioning...
Banking on Love – UBA’s Valentine’s Campaign Won Hearts & Accounts
Client: United Bank for Africa (UBA)Project Type: Ads, Emails, Social Media Marketing, SEO & Analytics, BrandingThe Challenge: UBA wanted to strengthen brand positioning and awareness while reinforcing customer trust and security. The goal was to show customers how much UBA valued them, promote safe banking practices, and encourage new account...