THE INTERACTIONS BETWEEN SALES AND MARKETING

Despite the fact that sales and marketing are clearly two separate roles within a business, their responsibilities sometimes overlap and they must work together to achieve the company's objectives. What is this relationship they have and how do they interact.? Marketing attracts leads and builds relationships with prospects by creating...

AN ULTIMATE GUIDE TO DIGITAL MARKETING

Digital marketing is a flexible service and most individuals need to apply digital marketing to their lives and business. Before we go further, let’s define digital marketing. Digital marketing is advertising delivered through various digital channels. Channels such as social media, search engines, mobile applications, web applications, websites, digital televisions,...

UPGRADE YOUR BUSINESS WITH DIGITAL MARKETING

Businesses all over the world have unconsciously applied digital marketing to their business and probably never understood its importance. Some businesses advertise their products and services on social media, some businesses use emails to communicate and market their products and services, and while some use influencers to market their products...